Above
A glimpse of the design system of the product. The image is intentionally blurred, as the designs and strategy details are protected under NDA.
SEPT 2024 - MAR 2025
Designed an app to help businesses invest in sustainability by offsetting their carbon emissions.
Due to confidentiality agreements, specific project details and visuals cannot be shared publicly. The following is a high-level overview of my role and process.
FORM FACTORS
Android mobile app, for low-end devices.
OUTCOME
App launched on Playstore
TEAM
Product Manager (1)
Assistant Product Manager (1)
UX Designers (2)
Developers (5)
CONTRIBUTION
Design System
User Research
User Research
Illustrations
SOME CONSTRAINTS
The Reality Checklist
Most users were low-income gig workers who traveled to farms to survey and onboard farm data, so the app had to be simple and efficient.
1
Language barriers: The app needed to work across India, Nepal, and Bangladesh.
2
Low digital literacy: Many users weren’t familiar with modern app interfaces.
3
Harsh environments: Outdoor work meant screen visibility and readability were constant struggles.
4
Slow internet & old devices: The app had to be lightweight and blazing fast.
Designing for a warming planet: How we built a lightweight, frictionless app to track farm data in South Asia.
When your users spend their days working under the sun, with unreliable internet and outdated smartphones, standard UX guidelines aren’t enough. Simplicity wasn’t just a design choice — it was essential.
We developed an app that enables gig workers to onboard farm data quickly and reliably, navigating language differences, limited digital literacy, and unpredictable working conditions. Here’s how we approached these constraints and built a tool that meets them where they are
UX DESIGN
Making Navigation Easy
To streamline the experience, I worked on user flows, information architecture, and wireframes that put clarity first. We conducted interviews with both clients and users, ensuring our design choices balanced business needs with real-world usability.
We validated our decisions through continuous feedback loops—testing, refining, and improving at every step.
Above
User flows of the product. The image is intentionally blurred, as the designs and strategy details are protected under NDA.
Above
Information architecture of the product. The image is intentionally blurred, as the designs and strategy details are protected under NDA.
DESIGN SYSTEM
Building a Scalable Design System
We needed a system that could grow with the product while keeping things simple for users. So, I built a scalable design system from scratch, defining clear guidelines, setting up design tokens, and refining UI components for consistency and accessibility.
To bridge the gap between design and development, I also led a company-wide workshop to help teams understand how a strong design system improves collaboration and efficiency.
Above
The design system of the product. The image is intentionally blurred, as the designs and strategy details are protected under NDA.
UI DESIGN
Use familiar, functional UI and illustrations to reduce friction and improve engagement
Beyond functionality, visual clarity was key. I revamped the UI with better typography, contrast, and color schemes to ensure readability in tough outdoor conditions.
I hand-drew custom illustrations to make the app feel familiar—rooted in real-world scenarios users would recognize instantly. The visuals broke down complex ideas around data collection, this meant workers spent less time learning terminology in the field and more time getting the job done.
Lessons Learned
Start design iteration early as a way to process research findings
Though I believe in the value of user research, I do find myself tend to over analyze and spent a bit long on the research side, leaving less time for design iteration. In future project, I should keep the research more concise and start turning findings and thoughts into visible design earlier.
Consider the needs of both users and stakeholders
If the platform doesn’t align with business needs, adoption suffers. Balancing user constraints—devices, accessibility, literacy, and language—alongside business goals is key.
Close collaboration with engineers team can push design exploration
Daily check-ins with the engineers helped me understand technical constraints early, pushing me to explore better alternatives.
If you have any questions or would like to see the full project, reach out at khushijain667@gmail.com!
